Our Brand Story
“21時にアイス” is a special soft serve brand born from the idea of a sweet reward to enjoy at night.
Our original soft serve mix, made with milk from Hokkaido, strikes the perfect balance—light and refreshing, yet rich in flavor.
Every ingredient is carefully selected to deliver a taste that’s simple, yet unforgettable. It’s a treat designed to leave a lasting impression.
We have an in-house product development team dedicated to creating not only our popular standard items but also seasonal offerings and innovative new dessert styles.
Our Main Ingredient
The only ingredient we use is fresh cream from Hokkaido, carefully blended to achieve a refined, light flavor with a well-balanced milk fat content.
To ensure a smooth, melt-in-the-mouth texture, we intentionally keep emulsifiers and stabilizers to a minimum. As our cream is more delicate than standard products, we recommend enjoying it soon after serving.
Our Vision
Taking “21時にアイス” to 500 Locations Worldwide
“21時にアイス” is more than just a sweets brand—
it’s a lifestyle brand that offers a moment of reward at the end of the day, inviting people to treat themselves just a little.
We’re now taking this uniquely Japanese experience to the world.
Our goal is to deliver sweets entertainment—an experience that delights all five senses through flavor, ambiance, design, and story.
With Japanese delicacy, playfulness, and uncompromising quality at its core,
we’re bringing “a new nighttime ritual” and “small moments of happiness” to evenings across the globe.
Our Mission
Redefining How We Enjoy the Night — Transforming Lifestyles Through Sweet Moments
What we deliver isn’t just a dessert— it’s a moving experience.
A moment of calm after a long, busy day.
A joyful treat that delights the eyes and satisfies the palate—an experience that makes the simple act of eating feel truly special.
Our products blend cute and delicious in a way that goes beyond food.
They add a touch of art to everyday life, offering not only physical satisfaction but also emotional richness. It’s a new form of food culture—one that feeds the heart as much as the body.
Through this philosophy, we aim to spread a new way of enjoying the night—one sweet moment at a time, across the world.
Our Commitment
Delivering Delight Through Constant Evolution and a Deep Understandingg of Our Customers’ Needs
At 21時にアイス, we hold three core values close to everything we do:
Embrace the change with flexibility and joy
Trends and times are always shifting. We see a positive force and continue to evolve by taking on challenges with an open, adaptable mindset.
Take initiative—create your own opportunities
Opportunities for growth don’t come to those who wait. We believe in proactively seeking out possibilities and taking bold steps forward, always aiming to stay one step ahead.
Most of all, enjoy the journey
We believe that a positive spirit is contagious. When we enjoy what we do, that joy is reflected in our products, our service, and in every customer experience. Fun is our greatest source of energy.
These three values are the foundation of our brand. They support our team and contnue to fuel the growth and future of 21時にアイス.
2 Locations in Osaka
First Store Opened in Hyogo Prefecture
First Store Opened in Nara Prefecture
First Store Opened in Tokyo
First Store Opened in Kagawa Prefecture
First Store Opened in Okayama Prefecture
First Store Opened in Okinawa Prefecture
First Store Opened in Sendai
Pop-Up Store at Ikspiari
Store Opened in Universal City (outside of Universal Studios Japan)
First Store Opened in Kyoto Prefecture
First Store Opened in Shizuoka
About 21時にクレープ— "Crepes at 9PM"
Craving something Sweet Around 9PM?
Introducing “21-Ji ni Crepe”, a new brand born from “21-Ji ni Ice”, the pioneer of the late-night parfait trend.
Starting Friday, October 11, 2024, our crepes will be available at select locations across Japan.
We offer light, satisfying crepes that are the perfect treat to reward yourself at the end of the day.
The Perfect Crepe for Nighttime: “Crispy & Chewy Dough”
After countless trials, we’ve perfected our original “crispy outside, chewy inside” crepe dough.
Paired with lightly sweetened whipped cream, it offers an exquisite balance of textures and flavors.
Even our staff agrees: “It’s so easy to enjoy at night!”
Delicious even for those who don’t usually like whipped cream, thanks to its refined taste and texture.
And this is just the beginning—more playful and creative crepes that capture the spirit of “21-Ji ni Ice” are coming soon.
Available Locations (from October 11, 2024):
Sendai Jozenji-dori / Tokyo Heiwajima / Tokyo Ueno / Yokohama Minami-Ota / Takasaki Station West Exit / Urawa / Hiyoshi / Shin-nezuka / Shizuoka Station / Yao Flagship / Amagasaki / Tonyamachi / Takamatsu Kawaramachi / Marugame / Nishi-Hiroshima Station / Hatchobori / Okaido / Daimyo / Kokura / Kurume / Art Hotel Oita / Shimo-Ijiki / Saga Station / Shimodori / Naha Yorimiya
